Tshego Kekana — founder, Alfa Destiny Group
15+ years experience
Founder & Group CEO

Tshego Kekana.

African communications strategist.

Tshego Kekana is an African communications strategist with over 15 years across PR, strategic communications, media and events — spanning Africa, the UAE and the UK.

Her client portfolio includes Standard Bank, Absa, Old Mutual, Kellogg's, McDonald's, the Saudi Arabia Ministry of Tourism and the Taiwan Government. She is the Founder of the Africa PR Network — a community of 46 PR professionals and agencies across 18 countries — and serves on the Board of Africa Global PR Week.

Based
Johannesburg, ZA
Languages
English · Setswana
Speciality
Pan-African comms
Founded
Alfa Destiny, 2016
The leadership team

Senior expertise across communications, media & digital strategy.

  • TM
    Tia Mthethwa
    Head of Strategic Communications & Operations

    Leads strategic communications planning and day-to-day operations across the agency, ensuring senior counsel is built into every engagement.

  • RI
    Dr. Rex Idaminabo
    Strategic Director: Stakeholder & Reputation Management

    Senior advisory across stakeholder engagement and reputation strategy — government, regulators, institutional and platform-level relationships.

  • JR
    Jaylene Ramalatso
    Head of Digital & Social Media

    Always-on digital strategy, social-first storytelling and platform-native execution across the markets we operate in.

  • TM
    Thato Molotsi
    Marketing and Brand Specialist

    Brand architecture, marketing strategy and campaign execution — translating positioning into outcomes across African and global audiences.

Speaking topics

Subjects Tshego speaks and consults on.

Invitation Enquiry
01
The future of PR in Africa

How earned media is being rewritten by platforms, AI and Pan-African mobility.

02
Cultural intelligence in storytelling

Why African stories told from the inside change category economics.

03
Reputation management for African leaders

Building reputations that carry weight in boardrooms and on continental stages.

04
Crisis communications, modern playbook

Real-time response across multi-market, multi-platform, multi-stakeholder crises.

05
AI and the new media environment

What changes — and what does not — for communicators in an AI-mediated landscape.

06
Brand Africa and global positioning

How African brands and leaders position themselves for the world stage.

07
Women in leadership and communications

Voice, visibility and influence for African women in senior roles.

08
Pan-African brand building

Architecting brands that travel across continental markets without losing meaning.

Selected experience

A decade and a half across Africa's most-watched brands.

Tshego's portfolio spans corporate, financial services, FMCG, music, luxury, lifestyle, events, media and public sector — including Standard Bank, Absa, Old Mutual, Kellogg's, Sasol, TIME Africa, Billboard Africa, Robb Report Africa, the South African Music Awards, the Saudi Arabia Ministry of Tourism and the Taiwan Government.

She advises CEOs and founders on reputation, prepares executives for high-stakes interviews and continental stages, and architects communications programmes that move markets — not just headlines.

See Selected Work

Invite Tshego to moderate, speak or consult.

Keynotes, panels, board-level advisory and executive media training. Tell us the moment.

Alfa Destiny — book a consultation