Notes from the practice.
Field notes on PR, reputation, culture and leadership — written by the partners who do the work, not a content desk.
The future of PR in Africa: editorial-led, founder-fronted, continent-wide
Three forces are rewriting how reputation is built across African markets — platform mobility, founder visibility, and the collapse of the press release.
Women in leadership and communications
Voice, visibility and influence for African women in senior leadership roles.
Brand Africa and global positioning
How African brands and leaders position themselves for the world stage.
Pan-African brand building
Architecting brands that travel across continental markets without losing meaning.
AI and communications in Africa
Practical view on what AI changes — and what stays unchanged — for African comms.
Media training for executives, modern playbook
What has changed since the studio era — and what every executive still gets wrong.
Crisis communications, modern continental playbook
Real-time response across multi-market, multi-platform, multi-stakeholder crises.
Cultural intelligence in African storytelling
Why stories told from inside the continent travel further than those imported.
Want our notes in your inbox?
One letter a month from the partners. Field notes, not a newsletter. Or skip the list and request a proposal directly.
